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CEO of lastminute.com: ‘brand transformation in digital age’ lecture
May 14, 2015 @ 6:30 pm - 9:00 pm
The CEO of lastminute.com, Matthew Crummack, is to deliver the annual Maclaren Lecture at Aston University examining the development of brand transformation in the digital age.
Matthew, an Aston University Business and French graduate, will draw upon his experience at lastminute.com, and from his international sales and marketing experience at global companies Procter & Gamble, Nestle and Expedia. Matthew’s talk will explore how brands and companies need to continually challenge themselves in the fast-moving digital age to remain relevant to their customers.
The MacLaren lecture, organised jointly between Aston University and the Chartered Management Institute is free and open to all. It will be held at The Sumpner Lecture Theatre, Aston University Main Building, on Thursday 14th May commencing at 6:30pm. Registration opens at 5:30pm for networking and refreshments.