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Fast forward to growth – Achieving Commercial Success (Workshop)
June 24, 2014 @ 2:00 pm - 4:00 pm
Fast forward to growth – Achieving commercial success for your organisation
This interactive workshop with visiting expert Brian Hardie, Regional Director, The Marketing Director should be highly relevant to Innovation Birmingham tenants who are ready and poised to ramp up commercial activities, have some resources and funding in place and would benefit from greater clarity over what market strategy and go-to-market plans will deliver the best and fastest returns.
This interactive workshop will prompt delegates in a focused 2 hour session to:
Clarify your unique proposition
Define a clear view of customer demand
Understand your market potential
Propose go-to-market strategies
And ultimately help you achieve your commercial objectives