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Harnessing the entrepreneurial spirit and embracing innovation with Jo Fairley
November 9, 2015 @ 2:00 pm - 5:00 pm
Companies compete to adapt their products and services to incorporate new innovations first. Join us at The Innovation Campus, Birmingham, to hear Jo Fairley speak on behalf of Clydesdale & Yorkshire Bank as she will discuss why now is the time for companies to change their mind set towards actively seeking out change, rather than waiting to adapt to change.
Jo Fairley is co-founder of Green& Black’s. She was amongst the first to highlight the social responsibility of food producers with Green & Black’s which resulted in numerous awards for entrepreneurial and ethical achievement. Jo’s presentations show the determination needed and the risks involved in building a business and exploiting a niche market. She also demonstrates the power of branding, how business can be both ethical and highly successful and why you should never underestimate the intelligence of the consumer.
14:00 Tea/Coffee on arrival
14:30 Talk followed by Q&A
For further information and to RSVP please contact Joanne Jones