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Inspire Workshop – The Highly Effective Marketing Plan

January 20, 2015 @ 12:30 am - 4:30 pm

Peter Knight – Highly Effective Marketing Plan


Everyday millions of pounds are wasted on advertising and other communications – money that would have been saved with proper planning.  Often, many companies fail to establish exactly the return they’re seeking from marketing initiatives.  Frequently there is little appreciation of the difference between strategic and tactical marketing, indeed marketing jargon such as brand, territory, personality, etc. hinders understanding more than it helps.


Tougher times require more sales from less expenditure.  Peter has taken his very popular HEMP (The Highly Effective Marketing Plan) workshop and updated it to focus businesses on cost effective initiatives that will generate business in a tougher economic climate. The workshop includes a number of new case studies which feature marketing ideas with little or no cost and with a high level of interactivity will cause participants to see ideas they can immediately implement within their own businesses.

HEMP is based on the processes used by some of the world’s leading advertising agencies and marketing led companies.  After this half day workshop, participants will have an individual, personal and highly effective marketing plan for their business.

Lunch: 12.30
Workshop: 1.00pm

Further details about Peter Knight:

Please note, this workshop is for Innovation Birmingham tenants only.


January 20, 2015
12:30 am - 4:30 pm