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The importance of your brand: Selecting and protecting for growth
December 4, 2013 @ 8:00 am - 10:00 am
8:00am Registration, networking, tea/coffee & breakfast sandwiches/pastries
8:30am Welcome by Dr David Hardman MBE, CEO of Innovation Birmingham
8:35am The importance of your brand presentation by Marks & Clerk
9:20am Q&A, followed by further tea/coffee
The importance of establishing and protecting your brand in the digital era cannot be overestimated.Every brand is vulnerable, but no business is too big to fail or too small to succeed. Your company brand and the brand promise are of paramount importance.
Building and managing a strong brand will strengthen and manage the perceptions of your business… but the brand must be protected from the outset.
In response to demand from our start-ups – as well as some more established SMEs – Innovation Birmingham is holding this event with market leaders Marks & Clerk to provide an insight into what to consider when selecting and protecting your brand.
Key themes to be covered in the presentation are:
Brand selection – tips to keep you safe from the outset
- What makes a good trade mark
- Designs – aesthetics of your brand
- Trade marks and characters
Brand protection and policing
- Best practice and processes
- Passing off
- Watch services
- Steps to take if someone is using your brand
- How to manage your risk – the different options available