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The International Gamification for Business Conference 2015

September 21, 2015 - September 22, 2015

Gamification offers an exciting opportunity for the business community. It has the potential to transform the education, skills and motivation of workers across all sectors, and significantly impact the competitiveness of firms worldwide. However, much of the business community has yet to embrace this innovation, and major gulfs exist between games designers, business leaders, researchers and practitioners.

The International Gamification for Business Conference focuses on building bridges. It sets out to accelerate the adoption of gamification in business by bringing together the research, development and business communities, and engage these around innovations in serious games and gaming techniques for real-life industrial applications.

This year’s International Gamification for Business will focus on strategic applications in industry, bringing together the world’s leading researchers and practitioners to debate the theory and practice of Gamification.

This year the conference will feature:

  • Keynotes from serious games and gamification experts
  • Double blind refereeing of papers and publication in proceedings
  • Discounted joining fee for joint industry-academic presentations

This year the conference will focus on strategic applications in industry. Papers are invited across a range of topics including game technologies, design processes, principles, elements and mechanics, through to gamification processes, analytics, and results.  Particularly welcome are papers from both practitioners and researcher that help to demonstrate and evidence potential, so too are those that facilitate communities of practice around industrial themes.  The host for this year’s conference is Aston Business School (Birmingham), in partnership with the Advanced Manufacturing Research Centre (Sheffield), and with the support of the Engineering and Physical Sciences Research Council.

Abstracts of 300 words should be submitted by 30 June 2015.  Accepted abstracts will be notified by 3 July 2015, and full papers will be required by the 23rd of July. All contributions will be considered through a double blind review process.  Only papers that are accepted (or accepted subject to minor amendments) will be presented at the conference and included in the proceedings.