1 million installs anticipated for ‘Queen: Play the Game’ – the band’s first official app

‘Queen: Play the Game’ – the band’s first official app has been launched, with one million installs anticipated over the next 12 months. The digital trivia game compendium has been produced by Innovation Birmingham Campus-based SoshiGames.

The game app is available on both Apple’s iTunes and Google Play stores, priced at £2.29. Players can test their knowledge of the band, solve puzzles, unlock official artwork, discover new music and win real-world Queen merchandise in monthly competitions. Queen’s official music is featured throughout the various screens, including hits such as Don’t Stop Me Now, One Vision, We Are The Champions and Bohemian Rhapsody. The game also brings together high-resolution images from Queen’s official archive, as well as a number of music recordings that fans may not have heard.

The game is being promoted to Queen’s 29 million Facebook fans, on its YouTube channel and to its Twitter followers.

Cliff Dennett, CEO of SoshiGames said: “We have worked very closely with Queen’s official archivist and management team to create Queen: Play the Game. It was really important to use only official Queen imagery and the band’s incredible portfolio of music. Although this added complexity to the contractual and developmental process, we wanted to create an authentic and high-quality experience for the fans, one befitting a band of Queen’s stature.

“SoshiGames has signed deals with various rights holders to bring the full power of Queen to the game. It’s been a complex but exciting journey, aligning the needs of all of the rights holders, so we can include original music recordings and official imagery. It’s been worth it though. After all, Queen never did anything by halves, and it was important to everyone involved that the game reflected this.”

Players can chose the type of puzzle and difficulty level, allowing new and existing fans, young or old, to enjoy Queen: Play the Game. New puzzle packs, game modes, art content and more will be released by SoshiGames on a bi-monthly basis, so there will always be something new to explore.

Greg Brooks, Queen’s official archivist, worked closely with SoshiGames, curating a lot of the game’s content. Brooks remarked, “Queen: Play the Game presents a lot of imagery you may not have encountered before and in brand new puzzle formats. We submitted over 1,400 questions to SoshiGames, as well as a mass of imagery, and they’ve presented the best of it in an inventive, logical way—often in contexts you won’t expect.”

Queen: Play the Game spans the history of the band, from the early days and the release of its first album to “Made in Heaven” and the band members’ solo projects.

SoshiGames plans to launch significant new content throughout its two-year exclusive deal.

The digital games specialist will also be releasing a number of other game apps for major iconic rock bands. Each app will grow over time into significant game compendiums to provide fans with a new way to interact with their favourite artists.

Established in 2010 at the Innovation Birmingham Campus, SoshiGames is focused on making digital games for the biggest bands. The company was one of the first to graduate from Innovation Birmingham’s Entrepreneurs for the Future (e4f) business incubation programme. The centre provides bespoke mentoring and business planning to achieve investor readiness, as well as free telephone usage, super-fast broadband and office space for nine months; a package which has a monetary value of £10,000. Part-funded by the European Regional Development Fund, e4f is unique to Birmingham and is specifically designed to harness and support the city’s burgeoning tech community.

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