28 March 2013: Creative England has appointed Jaspal Sohal, a successful software and internet entrepreneur and creative strategist as its Head of Games.
Jas will welcome delegates and be available throughout the day on Tuesday 9 April at this year’s Launch: Meet the Games Press event, sponsored by Creative England, taking place at Birmingham Science Park. This event is a unique opportunity for independent games studios to meet national journalists from industry and consumer press and learn first-hand how to generate media interest in their products.
Sitting at a pivotal point, linking industry with government and funds, Creative England aims to deliver new initiatives to support continued growth of this sector. This follows on from its investment in a Pilot investment fund for the prototyping and development of games content for Sony PlayStation mobile.
The package of expertise and support developed by Jaspal is likely to include a programme of funding workshops and mentoring schemes for games developers.
Jaspal will play a key role in shaping Creative England’s support strategy for the games and digital media sector through promoting innovation, creating new markets and developing new skills. Jaspal said: “Creative England has built a passionate team and I’m excited to be joining an organisation that recognizes the importance and relevance of the gaming industry. I look forward to working with the incredible gaming talent we have in England and introducing new initiatives to support continued growth for the gaming sector.”
Jaspal has extensive experience of internet technologies, cross-platform application, game development as well as marketing and sales. He founded a successful software company in 2002 whose flagship software is used across a variety of digital and creative sectors. Notable users include Activision, Rosetta Stone, Hasbro, Yahoo!, Lamborghini and Sony Pictures. More recently, his software has allowed game developers to build and self-publish cross-platform games on digital marketplaces such as Steam and the Mac App Store. Prior to starting his own company, Jaspal worked as a new media designer completing digital contracts from Aston Martin, Jaguar, RNIB and the BBC.
For more information about the Launch: Meet the Games press event, visit www.eventbrite.co.uk/event/5608605490