February Tech Wednesday write-up

Held once a month as an opportunity for the Entrepreneurs for the Future (e4f) community to get together and mingle with other techies from across the region, February’s event took a slightly different twist as we celebrated some of the industry’s most influential women.

Campus members and prospective e4f tenants were invited to enjoy a jam-packed evening of networking with other techies – all topped off with pizza, beer and an hour of presentations in our state-of-the-art conference room.

Over 45 people attended to presentations delivered by Lucy Kerr, from Tutorfair.com; Ashley Newton, Freelance Writer and E-Learning Professional and our very own Mary Matthews, Founder of Memrica who is based at Innovation Birmingham Campus.

First up was Lucy Kerr from Tutorfair.com, who delved into the phrase ‘stacking the icebox’ and what this means to a non-tech pro. With questions and answers from the crowd, Lucy shared some personal lessons learnt in how a seriously lean business can attempt to achieve this – both from a relative tech outsider’s perspective and also from her new experiences as a product manager.

With an insightful presentation showing her business journey to date, Lucy shared what she believes are the crucial components to the success of any small business; making your team a commercial asset, building a communication network and remembering that communication is key.

With a one minute pitch from an audience, next up it was Ashley Newton; Freelance Writer and E-Learning Professional. With fail-safe advice highlighting the challenges and opportunities for digital freelancers in an increasingly globalised economy, Ashley discusses how the advent of widespread internet access, social media marketing and the abundance of eLearning tools available are enabling freelancers to go solo on a shoestring budget.

With top tips for the audience on how joining a mastermind group can help you to mind map ideas and benefit from your peers expertise, Lucy illustrated to the crowd how freelancers can build a community of knowledge to avoid the defragmentation which is often associated with being self-employed.

Last but by no means least was Mary Matthews, Founder at Memrica who opened the room up for discussion on the notion of the ‘accidental techpreneur’. Sharing her personal experiences of founding her own company, Mary tells of the joy and challenges which come hand-in-hand with owning your own tech business when you are from a non-technical background.

Mary’s visual presentation demonstrated the breadth of her career to date – taking on professional challenges with everything from being a Sound Technician and Broadcast Journalist to a PR Consultant, all the way to setting up her own business. Irrespective of age, Mary encouraged the audience not to be deterred from following their entrepreneurial ideas as tech, now more than ever, is accessible to everyone.

The next Tech Wednesday is at 5.30pm on Wednesday 16th March 2016. For more information on the agenda and to register, please visit: http://www.meetup.com/tech-wednesday/

If you would like to present, contact Naomi Watts, e4f Programme Assistant: naomiw@innovationbham.com

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