Launch of Viaruly capitalises on surge in spend on video advertising

A new service which generates targeted and engaged mass audiences for online video content has been launched, designed to capitalise on the 55 per cent surge in annual spend on online video advertising. Innovation Birmingham Campus-based Viaruly.com is now seeking £150,000 investment to gain rapid exposure into the lucrative market.

Survey data from the Internet Advertising Bureau reveals that video was the fastest growing advert format in 2012, with nearly 55 per cent growth. £125 million is projected to be spent on video advertising this year, however, only 20 per cent of YouTube videos get more than 500 views. Viaruly.com identifies target audiences and encourages viewers of online adverts to interact and share the content. The cost of the service equates to 10p per view, with the pledge that millions of viewers can be reached within days.

Kristian Jeffrey, a viral video veteran and Client Services Director of Viaruly.com said: “The advertising industry is currently undergoing an unprecedented amount change. Brand recall for online video content is almost double that of televised adverts. Companies of all sizes are seeing it as an incredibly powerful and cost effective way of gaining brand exposure, as well as valuable interaction with their target audiences.

“The product we’ve spent the past 12 months developing scours thousands of websites, blogs, social media pages, games, apps and virtual currencies to identify the best people to target with each video advert. It delivers a cost-effective way of penetrating a mass audience in a strategic fashion, which is exactly what advertisers are looking for. Now the product is at the launch stage, we’re in a position to sign-up our first customers and deliver real results. We will also be approaching investors for the £150,000 cash injection we require in order to gain a large customer base within a rapid timescale.”

Viaruly.com was founded in the European-funded Entrepreneurs for the Future (e4f) centre, located within Innovation Birmingham Campus’ Faraday Wharf building. Benefits of being on the e4f programme include six months free office space, IT, telecoms, meeting rooms, a programme of networking events, drop-in sessions, structured personal mentoring and access to finance. E4f is unique to Birmingham and specifically designed to harness and support the city’s burgeoning tech community.

Dr David Hardman MBE, CEO of Innovation Birmingham said: “Viaruly is a great example of an intelligent technology service that is very straightforward to grasp and sell. By identifying a rapidly growing segment of the UK’s vast £1 billion mobile advertising industry, this new product has a very exciting potential customer base.”

Since launching in November 2009, e4f has created over 140 new employees and directors. A new rolling enrolment procedure has been adopted recently and applications are welcomed from tech start-ups operating in the digital media, ICT, med tech or clean tech and low carbon sectors.

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