Majestic – Innovation Birmingham Campus’ largest tenant – has partnered with leading digital artist Brendan Dawes to develop a formula to create 3D printed landscapes from the analytics of any given website. The results have been previewed in Forbes magazine.
Majestic – the developer of the largest global commercially available website link index – is putting its databank to a new use: each ‘Majestic Landscape’ is unique, as it is a representation of the number and quality of a website’s backlinks. By producing a series of the 3D landscape models over time, a visual representation of a website’s performance can be created. Each Landscape can also be visually compared to those of benchmark sites such as Google and Majestic’s own website, which sees over 16 billion and 2 million links respectively.
Dixon Jones, Marketing Director of Majestic said: “We all use the internet so much, we miss its mathematical beauty. Every website has its own unique link profile; its own DNA. We decided to capture that DNA and bring it into the real world, starting by creating Google’s website as a 3D printed model.
“Working with Brendan Dawes has been inspiring – together, we have developed a formula to portray websites in a physical form. The outcome of the project is that we now have our own 3D printer within our office at the Innovation Birmingham Campus. This enables us to create a Majestic Landscape on demand for any website. The initial response from our clients has been brilliant – it is very powerful to be able to make instant visual comparisons of websites as 3D objects.”
Majestic’s groundbreaking specialist search engine has been designed to categorise the entire World Wide Web, eradicating the need for manually categorised website directories. Its purpose-designed technology continuously crawls the web in order to map links between websites. Over seven hundred billion web pages – including all Twitter accounts – are filtered into 800 topics to enable easy analysis and comparison. Trust Flow scores are also provided, where higher rankings are achieved by having links directly relevant to a web page.
Majestic’s retained clients include some of the best known international technology brands, who use its Topical Trust Flow and Citation Flow products to rank and analyse the influence of web and twitter pages. In order to create a 3D Majestic Landscape, Trust Flow and Citation Flow data is plotted on a 101 X 101 grid and every time there are two links of the same value, the hill/landscape starts to form.
Majestic’s search engine is multi-lingual and enables analysis of the web to be fully automated. For organisations that want to boost their own web presence, it provides clear results as to which sites are more influential to have backlinks from, without actually needing to view any web pages.
Recently, Majestic came second in the Midlands – and 17th overall – in the Deloitte Fast 50 awards programme, ranking higher than notonthehighstreet.com, Just Eat plc and Sky Scanner. In five years, the web index creator’s turnover has grown by 1,571 per cent. Having been based at the Innovation Birmingham Campus since its inception, Majestic has recently expanded the size of its office to over 3,000 sq ft, to accommodate its growing team of 20 and its suite of servers.