Titled ‘The importance of your brand: Selecting and protecting for growth’, Marks & Clerk held an Intellectual Property breakfast seminar at the Innovation Birmingham Campus. The breakfast event attracted over 45 attendees to hear about and debate the issues start-ups and SMEs must consider in relation to IP rights when developing brands within the digital era.
Themes in relation to brand selection and protection, policing and best practice were covered, as well as key advice regarding the trademark process.
The event took place in the Conference Room in the Innovation Birmingham Campus’ Faraday Wharf building, utilising a range of presentation equipment and Twitterfall screens.
Many of the attendees represented companies specialising in tech, digital communication, design and med tech products, where insufficient IP protection can lead to a company’s most prized assets being placed at risk and the intrinsic value of the business exposed. For a full list of those who registered for the event please see here
Marks & Clerk’s Tina Reese-Pedlar, European Trade Mark Attorney and Rebecca Tew, Partner, European Trade Mark Attorney delivered the main presentation. Dr David Hardman MBE, CEO of the Innovation Birmingham Campus opened the event.
Marks & Clerk is a Commercial Partner of the Innovation Birmingham Campus and its Entrepreneurs for the Future programme.