The annual ‘Meet the Games Press’ conference was held at Birmingham Science Park Aston’s conference facilities on Tuesday 9th April as part of the LAUNCH event series for digital gaming and mobile app developers.
Sponsored by Creative England, this unique one-day conference enabled digital gaming entrepreneurs to come face to face with leading influential journalists. Will Freeman, Video Games Journalist and Editor of Develop Magazine headlined the event, which was chaired by Dr Jo Twist, CEO of The Association for UK Interactive Entertainment (UKIE). Also in attendance was Keith Stuart, Games Correspondent for The Guardian; Ed Wilson, Games Writer, Daily Mail; Alex Wiltshire, Editor, Edge magazine; Keith Andrew, News Editor, PocketGamer.biz; and Rich Eddy, Director of Communications at Codemasters.
Over 100 digital gaming professionals attended the conference, which featured panel sessions, presentations from journalists, and one-to-one sessions. The event enabled games studios and developers to learn how to get their game or application in front of the press.
Will Freeman, Editor, Develop Magazine said: “Too many games developers haven’t had a chance to learn how to engage with journalists and how the press has adapted with the explosion of online and digital media platforms. This event in Birmingham provides developers with an ideal opportunity to quiz the press, and gives the media a chance to give feedback to newcomers to the digital gaming industry.”
Dr David Hardman, MBE, CEO of Birmingham Science Park Aston said: “Our annual Meet the Games Press conference builds on the Science Park’s reputation for delivering the UK’s most active event programme for the burgeoning digital games industry. Each event in the LAUNCH series is focused around the key milestones for new digital businesses; launch, develop and grow.”
David Hardman added: “19 start-up gaming companies have been born in our Entrepreneurs for the Future business incubation centre, which illustrates the continued importance of this sector to the local economy and the success it is continuing to enjoy. We want to encourage more entrepreneurs to apply to be enrolled onto e4f, to add to the 68 businesses that have been through the programme so far, which offers six months free mentoring, advice, access to finance, networking events, office space, IT and telecoms connections.”
Creative England’s Head of Games, Jaspal Sohal said: “Creative England recognises the importance of the gaming industry to the UK economy and aims to deliver new initiatives to support the continued growth of this sector. This follows on from our investment in a pilot investment fund for the prototyping and development of games content for Sony PlayStation mobile. We are now developing a programme of funding workshops and mentoring schemes for games developers so it was great to be able to support Birmingham Science Park’s ‘Meet the Games Press’ conference.”
Find out more about Birmingham Science Park Aston’s programme of LAUNCH events for the digital gaming industry by visiting the LAUNCH website.