New ‘Edulect’ website application created to inform voters about the impact of their candidates

Four students who participated in the University of Birmingham’s recent BrumHack event have created a new web application that informs voters about the impact their political candidates have across a wide range of topics. Edulect.co.uk is powered by data from YourNextMP.com, Twitter, Bloomberg and Innovation Birmingham Campus-based Majestic; the developer of the largest global commercially available website link index.

By entering a postcode into Edulect, it will unveil the list of prospective candidates for that ward. By clicking on a name, the website, Twitter handle, most recent Tweet, and other relevant URLs are listed, together with an ‘impact score’ revealing the topics that candidate has most influence in. The scoring is based on Majestic’s analysis of the candidate’s main website. Links from trusted and relevant sources, such as the BBC and other media platforms, will carry a much higher score weighting than from less frequented or relevant websites. The topic with the highest score reveals the scope of influence and impact that candidate is most likely to have.

Edulect was developed during the 24 hour BrumHack event, but its unique ‘impact score’ analysis is made possible by linking the application programme interfaces (APIs) of YourNextMP with Majestic. The groundbreaking specialist search engine has been developed over eight years – in Birmingham – to categorise the entire World Wide Web, eradicating the need for manually categorised website directories. Its purpose-designed technology continuously crawls the web in order to map links between websites. Over seven hundred billion web pages – including all Twitter accounts – are filtered into 800 topics to enable easy analysis and comparison.

Dixon Jones, Marketing Director of Majestic said: “Voters are bombarded with information about the largest political parties, but don’t receive enough information about the influence their local prospective candidates are likely to have across the topics that matter to them. By analysing the links that feed into a candidate’s website, Edulect can provide a ground-breaking influence-based score.”

Dixon Jones continued: “This technology was developed by university students, and by showing how new technology can impartially inform voters about their local choice of candidates, we hope to encourage more 18 – 24 year olds to use their vote on May 7th.”

The student developers behind Edulect are Max Maybury, Darren GilbertJun Yuang Ng, and Akash Singh.

Majestic’s retained clients include some of the best known international technology brands, who use its Topical Trust Flow and Citation Flow products to rank and analyse the influence of web and twitter pages.

Majestic’s search engine is multi-lingual and enables analysis of the web to be fully automated. For organisations that want to boost their own web presence, it provides clear results as to which sites are more influential to have backlinks from, without actually needing to view any web pages.

In November 2014, Majestic came second in the Midlands – and 17th overall – in the Deloitte Fast 50 awards programme, ranking higher than notonthehighstreet.com, Just Eat plc and Sky Scanner. In five years, the web index creator’s turnover grew by 1,571 per cent. Having been based at the Innovation Birmingham Campus since its inception, Majestic has recently expanded the size of its office to over 3,000 sq ft, to accommodate its growing team of 20 and its suite of servers.

For more information, visit https://majestic.com/

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