Innovation Birmingham Campus-based SocialSignInTM’s advanced social management dashboard has been adopted by all departments within Staffordshire Police, in order to facilitate wider engagement with local social media users.
Launched less than a year ago, SocialSignInTM secured the NHS as its first client. Aberdeen City Council, BAE Systems, Boehringer Ingelheim, Edgbaston Cricket Ground, Islington Council, Marketing Birmingham, Northumbria University and The University of Southampton are amongst those now managing all their social media accounts through the dashboard. The tech start-up’s success in winning tenders from large organisations has been attributed to its brand protection and risk management features, geographical listening/analytics and high levels of customer service.
The cloud-based software product, which enables users to monitor and manage all social media channels from one simple dashboard, has a built-in – or customised – corporate social policy, in order to protect brands online. Advanced social analytics provide a clear return-on-investment by tracking 37 per cent additional social traffic than Google Analytics, with the ability to track direct and indirect social media sales conversion rates and goals.
Social SignInTM has created seven full-time jobs over the past 12 months, moving office within the Innovation Birmingham Campus in the process.
Ben Nimmo, founder of SocialSignInTM said: “An increasingly higher proportion of departments in large organisations are engaging with social media. Some of our customers are managing over 200 accounts and using our advanced monitoring features to conduct many aspects of their business. However, our dashboard has been designed so that those who aren’t social media naturals can use it easily and efficiently.
“We have won a significant amount of business by being local, responsive, and enabling customers to use social media to engage with their target audiences, based within any prescribed area.”
Ben Nimmo continued: “Smart phones and social media generate so much data, which is invaluable to the Police, NHS, Local Authorities and many other organisations. Rather than adopt a scatter-gun approach, SocialSignInTM’s analytics enable social media to be used in a highly efficient manner to enrich how business is conducted. Those who feel social media is not important to their business may be losing out to their competitors.”
SocialSignInTM’s dashboard product has been specifically designed for the UK and EU market, with new features being launched or enhanced each week. Geographical tracking provides data on where social interactions are located, and can also monitor keywords within a defined area. Further analytical tools indicate when is the best time to send out a post/tweet for the target audience, which can then be automated via the dashboard. A unique content generator feature suggests sample tweets, relevant to the type of account and target audience, which the user can customise.
SocialSignInTM was founded in the European-funded Entrepreneurs for the Future (e4f) centre, located within Innovation Birmingham Campus’ Faraday Wharf building. Benefits of being on the e4f programme include six months free office space, IT, telecoms, meeting rooms, a programme of networking events, drop-in sessions, structured personal mentoring and access to finance. E4f is unique to Birmingham and specifically designed to harness and support the city’s burgeoning tech community.
Dr David Hardman MBE, CEO of Innovation Birmingham said: “For SocialSignInTM to have secured so many major organisations as clients within a year of launching – resulting in seven members of staff – is an incredible achievement for a tech start-up. We are delighted that the company was founded here at the Innovation Birmingham Campus, has been wholly integrated within the community, and is growing its team at such a rapid pace. The founder Ben Nimmo is now conducting sales training for our latest cohort of start-ups, which is the ultimate way to generate further success.”
Since launching in November 2009, e4f has created 131 new employees and directors. A new rolling enrollment procedure has been adopted recently and applications are welcomed from tech start-ups operating in the digital media, ICT, med tech or clean tech and low carbon sectors.