Memrica rides high with Uber investment

August 16, 2016

Innovation Birmingham Campus-based memory app start-up, Memrica, has secured investment from multinational online transportation provider, Uber.


Memrica has developed an app for people with memory problems – including the early stages of dementia – called ‘Memrica Prompt’. The service emulates the way memory works by collating personal context and shared history about people, places and events and by providing confidence for people who may are anxious about forgetting essential. Families and carers can help manage the system using a web dashboard, where analytics track user behaviour and be utilised to send alerts if changes are noticed.


Memrica was one of just four European UberPITCH champions chosen from 4000 entries across 37 cities and 21 countries, after being given the unique opportunity to request a car with an investor in the back, pitch their idea and receive feedback during a 20-minute ride. The successful entrepreneurs were then flown to Berlin to meet and discuss their business strategy with Uber’s CEO Travis Kalanick, who is now backing the businesses with financial support which is not being disclosed.


Mary Matthews, Founder of Memrica, said: “Meeting Travis in Berlin was a fantastic experience and he was incredibly generous with his time, talking through our business challenges and giving advice based on his experience. That was so valuable in its own right – and now to have Uber as an investor and the endorsement of one of the world’s smartest entrepreneurs is incredible!”


Travis Kalanick CEO and co-founder of Uber said: “Being an entrepreneur is never easy — even the best ideas can struggle to get the exposure and support they need to succeed. I’m excited to work with Memrica to help them reach their enormous potential.”


Dr David Hardman MBE, CEO of Innovation Birmingham, said: “As the most investable city in the UK and the leading tech location outside London, I am thrilled that an internationally successful business such as Uber is recognising Birmingham’s impressive talent pool of entrepreneurs. This is a brilliant result for Memrica, following an already impressive year for the company and we look forward to supporting the team as they continue to expand into the global marketplace.”


Memrica is one of 20 early stage tech companies receiving support from Innovation Birmingham’s ‘e4f Inspire’ programme, which delivers a series of workshops, keynote events, entrepreneur dinners, off-site visits, funded internship/apprenticeship placements, and peer group sessions, in order to accelerate the growth of entrepreneurial tech companies.


For more information on Memrica Prompt, visit:


For additional information e4f Inspire, please visit:




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