Service launched to help businesses recruit from diverse backgrounds

October 31, 2016

British Asian online lifestyle magazine,, has launched a new service aimed at helping businesses to recruit from diverse backgrounds.


Based at the Serendip Smart City Incubator at Innovation Birmingham Campus’ iCentrum building, has launched DESIblitz Jobswhich aims to assist employers to harness the benefits of having a diverse workforce.


The new website highlights vacancies to a niche BME audience of over 3 million visitors yearly, typically aged between 18-34 years old, of which 48% are female.


Indi Deol, Director said: “The UK is considered to be one of the most diverse nations in the world and yet this rich diversity is not always reflected in the workplace. There are numerous reports, backed by extensive research, on the business benefits of diversity, inclusion and equality but for many companies this is not reflected in their staffing levels.


“We had been receiving CV’s from our readers regularly for many years and we were sending these onto other organisations who were recruiting and looking to diversity their workforce. Therefore, the idea evolved from this specific supply and demand, when I knew we could add more value to our readers and advertisers with the addition of a diversity focused jobs site to”


DESIblitz has evolved from being an award-winning British Asian online lifestyle magazine, to a brand that now encourages its sponsors/advertisers to recruit to promote diversity and inclusion within workplaces.


By simply having vacancies advertised on DESIblitz Jobs, organisations are breaking down the barriers and preconceived perceptions to improve working environments with a better representation of UK’s cultural mix.


Indi Deol concludes: “With the apprenticeship levy requiring  UK employers who have a pay bill over £3 million a year to invest in apprenticeships, DESIblitz Jobs offers a unique way of attracting British Asians who have not always considered apprenticeships as an obvious route for a career.


With a change in mindset and by breaking down barriers, businesses can take advantages of the strengths offered by ethnically diverse candidates to inject their workforces with new ideas and knowledge to tackle today’s ever changing markets and customers.


DESIblitz Jobs offers a real opportunity for employers to access a hard-to-reach diverse audience for their jobs and thus, to actively recruit candidates from these communities.”


For more information on DESIblitz, visit:


For additional information on the Serendip Smart City Incubator, visit:

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