Start-ups sign up to Innovation Birmingham’s Serendip Smart City Incubator

April 28, 2016


Innovation Birmingham has welcomed its first cohort of applicants on to the Serendip Smart City Incubator programme, following the launch of its new £8 million iCentrum building.


A core element of Birmingham’s ‘Knowledge Hub’, the 11,845 sq ft (1,102 sq m) Serendip Smart Cities Incubator co-locates promising start-up businesses with large commercial partners in one of four sector-specific ‘quarters’; Digital Health, Intelligent Mobility, Internet of Things and Barclays Eagle Labs. These ‘quarters’ are being delivered by Innovation Birmingham in collaboration with the West Midlands Academic Health Science Network, Centro, the Transport Systems Catapult, RWE npower and Barclays.


Based on the first floor of iCentrum, the incubator harnesses the power of serendipity, encouraging the translation of ideas, relevant to the Smart City agenda, into new products and services. The corporate partners provide valuable mentoring and market access to businesses accepted onto the programme, who also benefit from; free high-tech office space, a 180-seat presentation auditorium with 25 ft wide HD presentation screen and access to over 100 evening networking events and workshops.


Cliff Dennett, Head of Business Development at Innovation Birmingham, said: “We have experienced a fantastic response to the Serendip programme since the launch of applications last month. We are delighted to welcome such a high quality cohort of start-ups to iCentrum and look forward to working with them moving forward to accelerate their business growth.”


Companies accepted on to the Serendip during the initial stage of applications include digital health and well-being platform, Kaido; Internet of Things Systems Integrator, Spica Tech; telematics fleet management system and automated online marketplace, Truckulus and electronic product innovation design company, Voltrics.


Michelle Rayner, Serendip Programme Manager, said: “The initial round of applications produced some fantastic candidates who will be a fantastic asset, not only to Serendip, but also the Innovation Birmingham Campus as a whole. With the second round of applications now open, we are excited to engage with additional ambitious start-ups looking to work with commercial partners.”


Providing space for 400 high-value skilled tech jobs at any one time, iCentrum will generate £25 million of GVA per annum to the local economy and is the first building to be completed within Innovation Birmingham’s £40m development zone. With construction having begun on Innovation Birmingham’s third building, Universities Centre, in March 2016; these buildings will help to further enhance the Campus’ already impressive tech offering.


To apply for Serendip, please visit:


For more information on Innovation Birmingham Campus, visit:

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