Amaven become latest start-up to join Serendip

May 25, 2017


Digital health start-up, Amaven, has become the latest company to join the Serendip Smart City Incubator. 


Founded in 2013, Amaven started out as a platform to identify talented athletes in sports academies and schools and has since evolved into a product designed to up-skill teachers to teach outstanding PE lessons and give children the tools to learn athletic skills at home. 


Based at Innovation Birmingham Campus' iCentrum building, the Serendip Smart City Incubator programme provides market access and expertise for digital start-ups through close partnerships with major organisations, accelerating the early growth of new business. By co-locating promising start-up businesses with large, existing commercial partners, the programme provides a platform to refine products and services with commercial partners.


After an application process, Amaven was selected as one of the companies involved in the programme. They have been given access to six months free co-working space in the heart of Birmingham with 1-2-1 business mentoring.


The office is next to the Campus' community of over 160 digital entrepreneurs and innovators and will provide abundant networking opportunities. Amaven will have access to a database of market influencers, clients and collaborators, as well as admission to over 140 specific start-up and innovation-focused events.


Tania Swift, Programme Leader for Amaven’s Exercise Medicine sector, said: "I am delighted that Innovation Birmingham is helping Amaven to grow our Exercise Medicine sector. We have piloted programmes with residential homes in Bromsgrove but are looking to expand our reach into the wider area. I’m so excited about the prospect of working with experienced mentors who will guide us in the right direction and hopefully we can make some great relationships and find commercial partners.” 


For more information on Amaven, please visit:

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