LightwaveRF lands £2m UK distribution agreement for smart home devices

September 29, 2017


LightwaveRF, leading smart home solutions provider based on the Innovation Birmingham Campus, has expanded its UK distribution agreement with Deta Electrical Co Limited, a leading manufacturer and distributor of wiring and electrical accessories.


The agreement, providing another way to get smart technology to consumers, will target the wholesale and electrical contractor markets in the UK.


Deta has placed an initial £350,000 order with the company and has committed to a minimum of £2m worth of orders during the first year of the agreement. The leading distributor will offer a full range of smart home products to its customers, branded Deta Connect and Lightwave. Andrew Pearson, CEO of LightwaveRF, said:


“We have been working with Deta for two years, focusing on the new build sector and we are looking forward to expanding the relationship.


“Deta is an established, leading supplier to the UK electrical wholesale market and is ideally placed to launch, promote and sell this range of smart home devices, based on Lightwave’s technology. Deta’s sales team will allow us to significantly scale up our coverage across the electrical wholesale sector.”


Gerry Barnett, Managing Director of Deta, added: "We are looking forward to expanding our partnership with LightwaveRF through this new agreement.


“The combination of Lightwave smart home technology and our expanding range of high-quality wiring and electrical accessories will enable Deta to deliver comprehensive and modern smart home solutions across this important market sector."


LightwaveRF pioneered smart home automation with the introduction of the market's first Internet enabled devices in 2008.  Today the Company markets a complete smart home system for lighting, heating, power and security, facilitating wireless and customisable automation.


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