DESIblitz joins forces with top-selling author to encourage emerging writers at Birmingham Literature Festival

September 29, 2017



Innovation Birmingham-based British Asian web magazine is set to bring award-winning author Preeti Shenoy to the UK for a “very special” event as part of this year’s Birmingham Literature Festival.


India’s top-selling female author will be sharing thoughts at The Library of Birmingham throughout ‘An Afternoon with Preeti Shenoy’ on Saturday 7th October, where themes within her novels and wider writing will be explored to encourage emerging talent into the literature scene.  


As well as unpicking some of her latest works, Shenoy will be talking about the highs and lows of her career so far, and discussing living in today’s India. On her forthcoming appearance at the event supported by Arts Council England, Preeti said:


“I am delighted and excited to be a part of the Birmingham Literature Festival. I used to live in the UK a few years ago, and it was where I conceived and wrote my second novel.


“I loved my experience in the UK, and in fact Norwich features in one of my later novels. It is great to be returning as part of a literature festival. I look forward to it.”


Among the top five highest selling authors in India, Preeti is also on the Forbes longlist of the most influential celebrities in India.


Earlier this year, she was awarded the ‘Indian of the Year’ for 2017 by Brands Academy for her contribution to literature.


Shenoy has also received the Academia Award for Business Excellence by the New Delhi Institute of Management and is the recipient of the ‘100 Young Indian Women Achievers Award’ in the Powerful Leader category. Indi Deol, Managing Director of said:


“DESIblitz has a long history of working with writers, authors and emerging talent. We feel privileged to be working with Birmingham Literature Festival and Preeti Shenoy this year.


“We hope this event will act as a springboard to encourage more new and emerging writers onto the literature scene, and that it will continue for many years to come”. is an Aidem Digital publication and has received critical acclaim for its strive to provide news and gossip with a Desi twist having been crowned winner of the Best Website Award at the Asian Media Awards for 2015.  


As part of this year’s Birmingham Literature Festival, two further events are being produced by the web magazine, the first of which is ‘Stories Crossing Borders – What is British Asian Literature?’, where renowned authors and photographers will discuss life in the arts. This is coupled with a spoken word workshop exploring concepts of culture, identity and home.


Book tickets to the talks here.


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