Tech start-ups and entrepreneurs master the art of sales at interactive Campus workshop

November 30, 2017


A group of over 60 start-ups and entrepreneurs enjoyed a “new approach to sales” at a free light-hearted interactive workshop with motivational speaker and sales expert Tony Morris, Managing Director at The Sales Doctors.


Taking place on Tuesday 21ts November at the multi-million-pound iCentrum building, the session provided opportunities for tech innovators to perfect the art of winning new customers.


With a focus on learning how to articulate messages when pitching to potential clients, techniques on the day included identifying dream customers and preparing a sales strategy accordingly, grading customers and understanding target audiences, and understanding dominant behaviours and traits. Tony Morris said:


“The day ran like clockwork. The audience at iCentrum had a lot of clever, though-provoking questions. Attendees were open to learn and embraced the ideas, strategies and information conveyed throughout the day. It was obvious to see that there were many entrepreneurs taking part in the sales activities on the day.


“My main piece of advice for anyone looking to improve their sales techniques would be to not give up, ask more questions and understand why the client should engage with your unique selling points.”


As part of the day of tuition, learning and networking, Tony Morris conducted a live sales call masterclass on behalf of a selection of businesses in attendance, reaching out to their dream clients. Joe Robinson, Director of Research and Innovation at Move It or Lose It said:


“This workshop provided a new approach to sales. The style wasn’t old school and pushy, but was more geared towards understanding people and customers, not selling but helping. Through learning from the skill and experience of Tony, I will now be keeping product benefits in mind when conducting sales to ultimately grow the business.”


In addition to receiving top tips and insights into Tony’s successful sales career, establishing The Sales Doctors training company over 12 years ago, attendees also received a free signed copy of his book ‘Coffees for Closers’, stocked in 200 WHSmith travel stores. Shahid Virk, Head of Operations at Guarding Nationwide added:


“The session was a great learning curve for me. Throughout my experiences making sales calls, I’ve never gone as far as Tony did. I will now be asking potential clients more questions.


“There was an emphasis on knowing the customer, staying connected, building relationships with clients and doing your research to enhance self-confidence.”


The Sales Doctors is now preparing to launch its flagship online platform, providing a portal for sales based on a monthly subscription.



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