Tech Wednesday explores UX and side projects with group of industry experts

March 22, 2018


Innovation Birmingham’s monthly Campus meet-up for Birmingham’s technological and entrepreneurial community took place once again last night (Wednesday 21st March), sharing topical presentations highlighting the importance of applying conversational interfaces to software, encouraging everyone to get involved with side projects, and filling the session with fun firework demos.


This month’s Tech Wednesday included fascinating addresses from guest speakers Stuart Langridge, Owner at digital consultancy Kryogenix, and Adam Davis, Software Services Manager at marketing automation technology and UX service provider RedEye.


Stuart encouraged all techies in attendance to talk more about how to apply conversational interfaces to a software or service, and urged all interested to reach out for support with the planning and proposition stages if spinning up a new project or company. Contact Stuart at or @sil on Twitter.


“Make your systems come alive, give them a personality without being a person. It’s important to recognise that the user experience isn’t just how round your buttons are on your website.”


When discussing the value of side projects and accessible online resources, Adam Davis added: "I encourage everyone to get involved with side projects, there’s lots of resources online to get started, as well as organisations that offer support and services for those people who would like more 1 to 1 tutoring such as Wavemaker ( - based in Stoke on Trent).


“There are a lot of similar organisations popping up all the time, so have a look what’s locally available to you. If you’re into electronics and programming Raspberry Pi’s / Ardunios have a low barrier to entry with their low-cost affordable starter kits, tutorials are plentiful - Experiment, play, and share!" Contact Adam at


In addition to addresses from expert speakers in the UX and side projects disciplines, techies were also treated to a one-minute pitch from Michael de Groot, Staying Alive UK.


Michael discussed the value of storyboarding as part of the creative process, and is able to help create personalised storyboards through fun and eye-catching illustrations. You can get in touch with him directly on


For more information on the Entrepreneurs for the Future programme (e4f) and the other projects and activities delivered at the Innovation Birmingham Campus, please visit the official website.


The next instalment of Tech Wednesday is set for 18th April, where a special featured event will be taking place with the launch of the Matching Up programme, a new incubator programme at the Innovation Birmingham Campus. 


Running for three months, Matching Up will facilitate the collaboration between start-ups and five infrastructure partners; Midland Metro Alliance partners Colas Rail, Colas UK Ltd, Bouygues UK and Bouygues Energies & Services.


Register here.


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