Gymshark turns to Birmingham tech start-up to embed entrepreneurial spirit

September 14, 2018


A second-city start-up has been selected by Birmingham business success story Gymshark to develop its managers and ensure they live up to the company’s ‘Talent Without Limits’ ethos.


Based at the Innovation Birmingham Campus, Enploy has been appointed by the leading sports fitness clothing brand to embed the Gymshark’s infectious and entrepreneurial culture.


Founded in Ben Francis’ parents’ garage in Birmingham, Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer. The company turned to Enploy to enable and equip new managers, helping them to become the best versions of themselves they can be.


Enploy was challenged with creating a high-energy, fast-paced, programme to engage with Gymshark’s millennial future leaders. To achieve this, Enploy designed the Gymshark Growth Mindset for Managers Programme.


Jon Allen, Managing Director of Enploy said: “Our company is built on the belief that entrepreneurial skills and behaviours drive success, so it was a fantastic opportunity to work with Gymshark, a company that epitomises this belief.


“We blended our online diagnostic and entrepreneurial mindset courses with interactive face to face workshops and turned our delivery style on its head to match that of Gymshark. The result was a bespoke high energy, agile, eight-week programme, aimed at expanding participants learning and enable them to unlock their full potential.


“Throughout the programme we equipped participants with tips, tricks and techniques to help them, all of which were based on Enploy’s six crucial areas of a 21st century mindset: opportunity recognition, creative thinking, tolerance to risk, emotional intelligence, leadership and self-belief.”


Elfried Samba, Head of Digital Community at Gymshark added: “It’s all about going a little bit deeper in terms of coming up with problem solving solutions, so rather than keeping it generic it helps you dive deeper and gets you practical. The biggest thing that I'm going to take away from the course was the whole factor about the now, the wow, and the how.”


Gymshark is the latest business to bring Enploy onboard to develop entrepreneurial skills for its staff, following companies such Barclays and Birmingham University.


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