Leading innovation centre set to collaborate with independent gallery to fly the flag for tech in the arts

November 7, 2018


One of the UK’s largest locations for digital technology businesses has launched a new initiative with independent Birmingham-based art gallery Room Art to drive collaboration between technology and the arts. 


Working in partnership with Room Art, Innovation Birmingham will be launching ‘Reception //’ on Thursday 15th November at its multi-million-pound iCentrum building in the heart of the city.


Reception // marks the second instalment within a programme that presents entrancing art forms all from individuals who have chosen Birmingham as their place of residence. Commenting on the initiative, Dr David Hardman MBE, Managing Director of Innovation Birmingham said:


“I am delighted that Innovation Birmingham is hosting an event of this scale, interest and intricacy. Given that cross-sector collaboration is an ethos that we try to promote and celebrate at the Innovation Birmingham Campus, Reception // provides the perfect chance to demonstrate the complementary relationships between digital technology, businesses, culture and the arts.”


The event will showcase a range of disciplines including music, dance, performing arts and composition in a bid to emphasise how digital technology can be an effective contemporary driver for visual and audio-based arts. 


Reception // is supported by the Innovation Engine Project; delivered at Innovation Birmingham to help small and medium-sized businesses with developing innovative products, processes and services, and is part-funded by the European Regional Development Fund.


Performances will take place from electronic music producers EIF (Earth is Flat music), sound artist Xhosa Cole, internationally recognised dance artist Laura Vanhulle, pianist, composer, co-director and artistic director at Room Art Melissa Morris, and artistic director and Room Art co-director Marcin Szymczak. Dr David Hardman added:


“As well as collaboration across sectors, we are also celebrating the thriving landscape of activity in these industries throughout the city of Birmingham. Given that we are hosting the event in one of the city’s core districts, and how everyone involved in the production has chosen Birmingham as their home, we are highlighting talent of all types in an environment full of diversity and innovation.


“I’m looking forward to seeing music producers, flautists, dancers, costume designers and audio technicians deliver performances of all types at our flagship iCentrum building, where we will be merging the concepts of art with technology, and working with Room Art to deliver these performances showcasing Birmingham’s talent in the most innovative ways possible.”


This is the first collaboration of its kind between Innovation Birmingham and Room Art. Commenting on the initiative, Valentina Barker, Programme Manager for Innovation Engine added:


“We are hoping this initiative will lead the development of further innovative projects. Innovation Birmingham and Room Art are presenting a fantastic new show in an unusual setting of a digital business incubator. This collaboration grew from an idea of bringing together art and tech to stimulate collaboration between sectors.”


Find out more and book here.


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